William Akoto – Ghana

William Akoto – Ghana

Political Marketing Expert

Biography

William Akoto is an award-winning, highly motivated, passionate, innovative, and tenacious
marketing communications leader. William has over 15 years of combined experience in
marketing, strategic communications, brand building, digital marketing, media, community
relations, and political management.
William has been developing and implementing successful marketing campaigns for Canadian
brands for more than a decade and half. His main marketing focus is to ensure corporate and
political objectives are met through an integrated marketing communications strategy. He does
so while managing institutions reputation and navigating through any unexpected disruption to
operations or brand steadily. As a marketing communications leader, he aims to connect
purposefully across diverse platforms to captivate target audiences and share compelling stories
about the brand while achieving entity’s strategic goals.
In addition to his corporate experience, William has also managed the profile of Canadian
politicians and public figures. He was also appointed as VP of Communications for the Alberta
Liberal Party in 2014 while working as a strategist and managing political campaigns for
progressive candidates across Canada. Currently, William works for New Patrotic Party in many
political operative capacities and also serves as digital communications director for high profile
elected politicians in Ghana’s Parliament.
William has held mid- to senior-level positions in diverse industries such as Banking/Finance,
Convenience/Gas Retail, FMCG, Sports Management, Non-Profit, Consulting, Technology, Real
Estate and Canadian Politics. He brings extensive executive marketing communications
leadership experience and a strong track record in creating and managing brands, as the core
driver of a establishment’s growth, and innovation.
Outside of work, William serves on several social and humanitarian boards. He enjoys reading,
sports, writing for his blog, and spending quality time with family.
University of Calgary, Haskayne School of Business – Executive MBA
York University – Masters Certificate in Marketing Communications Leadership
Calgary – Bachelor in Communications
Centennial College – Major in Advertising

All sessions

Trending democracy: How political marketing shapes the ballot box

  • 13 December, 2024
  • 09:00 - 10:30
  • Hall 1
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